Amsterdam · Strategy Advisory
Independent strategy and due diligence advisory for investors, corporates and management teams. Former McKinsey. Based in Amsterdam.
What I do
I work with investors, corporates, and management teams on strategic decisions ranging from commercial strategy and due diligence to pricing and go-to-market.
Market sizing, competitive dynamics, commercial risks, customer segmentation, and revenue quality.
Market entry, portfolio prioritisation, positioning, value proposition, and commercial model design.
Sales model, pricing architecture, channel strategy, and revenue model design.
New markets, adjacent segments, and commercial model changes. Structured analysis, clear recommendation.
Market sizing, competitive landscaping, value chain analysis, and customer insight.
Where to start, what to prioritise, how to build internal capability. Grounded in building and running an AI company.
How I work
No junior teams. Senior attention on every page, from kick-off to delivery.
I know what a commercial team can actually deliver, and what stays on the slide.
Every brief is my problem to solve. No waiting to be steered. I drive the work from start to finish.
Sometimes putting the right people in the same room matters more than another slide.
Perspectives
Practical thinking on commercial strategy, due diligence, pricing, and AI.
CDD has one job: test whether the investment thesis holds under scrutiny. Here is what that means in practice.
Most pricing problems are information problems. Run the Price Reality Audit before any strategy decision.
A grounded view from someone who builds AI tools every day: where it helps, where it breaks down.
Get in touch
Specific brief or still scoping. Happy to have an initial conversation.